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Glue Ingredient #7: Ask

This is an insight that derives from best-in-class Movements: communities that are on the move to make change. But it’s applicable to all successful communities.

Ask your members to do things.

There are two key reasons to do this. Obviously you’re more likely to get things done that achieve the community’s objectives…the reason why many of your members joined.

But you also increase their commitment level. Once a member has taken an action (like recruiting someone or hosting an event, or sending out an email blast) they will feel more emotionally invested in the future of that group.

Mon 12 Oct 09 0 Comments

The Glue Project is about how to make strong social glue.

It’s for those who are curious about how communities succeed…or fail.

Here you'll find insights from the founders of social networking sites, sociologists, and other experts. But most importantly, you'll hear directly from those who run real communities. There are posts about why people join, become active, sticky and recruit. And why they don’t.

Online or offline, small towns or discussion groups, political movements or book clubs, the stuff that binds them is universal. Community is making a comeback. But for there to be more people getting more out of more communities, we need to understand how social glue is made from those who do it well.

It’s a project. It’ll only work if you help. Comment on the posts, and give your own insights and experience.

If you’re a community leader of any kind (mayor, online forum moderator, Meetup organizer, whatever) go to the Community part of the site. There you’ll get advice, tips and mentorship from your peers. Post on the community blog, form a group of leaders with similar issues or needs, or start a forum.

Let’s get sticky and make more social glue!

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